Registering your domains and trademarks to protect your business, service or product names is essential for every company. But it's not enough if you do not know how and where it is used. To secure your intellectual property rights you have to monitor also how is your brand name used.
Here are some best free tools that I use to monitor companies and trademarks or any other names.
Tweetreach - TweetReach helps businesses measure the impact of social media conversations, analyzes the tweets that match your search and reports the reach and exposure data for those tweets.
LinkedIn Signal - Signal lets you see and filter updates and tweets from LinkedIn professionals who choose to make their updates visible to anyone. Some of Signal features: Browse real-time updates with content summaries and direct links to the full content; Filter updates to show only those that you care about; Search for keywords, topics, companies or people across the updates stream.
Google Alerts - Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic.
HowSociable - Compare brands with those of competitors and similar sized businesses. Get daily updates to your brand's visibility score.
Topsy - Real-time search for the social web. Topsy Labs provides platform for the realtime search, discovery, monitoring and analysis of the social Web. Topsy platform indexes the complete Twitter along with other global social sources, converting this data into actionable intelligence within seconds.
Socialmentions - Social Mention is a social media search and analysis platform that aggregates user generated content from across the universe into a single stream of information. It allows you to easily track and measure what people are saying about you, your company, a new product, or any topic across the web's social media landscape in real-time. Social Mention monitors 100+ social media properties directly including: Twitter, Facebook, FriendFeed, YouTube, Digg, Google etc.
Twazzup - Twazzup operates a real-time news platform. They make it possible to filter the news out of live internet content.
SocialPointer - SocialPointer’s Comprehensive social media monitoring platform, enables you to easily Track & Monitor Real-Time User Generated Content (UGC) about: brands, products, markets & competitors in the social media. their social tracking algorithms cover more than 100+ social media properties and aggregate content from all over the social web. They constantly scan and cover: Blogs, Microblogs, News, Social bookmarks, Story submissions services, Photo & Video sharing services such as: Twitter, Facebook, FriendFeed, YouTube, Digg, Delicious, Stumbleupon, Technorati, Google Blog search, Google news, Yahoo News and many more…in order to provide full social content coverage.
SocialSeek - Socialseek helps brands provide an addicting social experience on their site, driving engagement, revenue, and fan love to your brand's site instead of somewhere else.
MentionMapp - Mentionmap loads each user's Twitter status updates (tweets) and finds the people and hashtags they talked about the most. This graph visualization uses custom node renderers which display profile images, usernames, and hashtags. The appearance of each node changes depending on its distance from the select user or hashtag. Also, both nodes and edges have mouse over effects which can be used to emphasize subnetworks.
Omgili - Omgili Buzz Graphs let you measure and compare the Buzz of any term. The Buzz is the percentage of the term out of the total number of discussions Omgili covered on a specific date. You can also embed the Buzz Graph inside any web-page and monitor the buzz on a daily basis.
SamePoint - Social media search and analytics platforms to help brands monitor and measure consumer feedback. The company set out to build the web's largest database of social media web sites and make it easily accessible through a familiar search box interface. Since that time, the company has developed a range of tools to monitor, mine and measure the real-time web, helping organizations, celebrities and individuals to track and analyze the online "buzz" around their brand.
FeelTipTop - TipTopSM is a near-time social search tool helping people quickly find interesting and useful answers to their questions from a variety of sources, enabling people to connect & share with those of similar interests, and providing sentiment analysis to help people gain from others' insights and experiences the world over. It is based on the idea that people should have a simple way to share their everyday experiences with others who are interested in learning from them without searching the entire Internet.
Do you know any other great tools? Let us know.