IP Webinar - 22 January - Monetizing Intangible Assets to Generate Brand Value

Legal IQ will be hosting a free IP webinar on: Tuesday, January 22, 2013, at 10:00 AM - 11:00 AM GMT.

Synopsis: Intangible assets have the power to influence competitive advantage, wealth creation and economic prosperity. Intangible assets— a combination of formal research and informal creativity including worker skills and knowledge, information , formal intellectual property and brand names—drive innovation processes. These elements combine to produce the productivity and improvement gains needed to maintain prosperity. In this age of innovation, it is therefore more important than ever to consider monetizing these intangible and potentially valuable assets. This webinar outlines the various methods of monetization, explores the pros and cons of each approach, and argues the case for preserving brand value.

Topics that will be discussed within this 60-minute webinar include:

  • Build IP monetization strategies to drive brand value from assets
  • How to drive customer engagement through brand licencing
  • How to demonstrate brand value through effective IP management
  • Tips, pros and cons of outbound licensing, sales and enforcement
  • The disposal of patents to non-practicing entities - and its downside

Participants: This webinar will be chaired by two prominent US bloggers in the IP field: Stephen Jenei, Member & Owner at Jenei LLC, and author of the blog www.patentbaristas.com and Jeffrey Goodwin, eDiscovery Litigation & Google Apps Expert at eDiscoveryCloud.net and author of thehttp://ediscoverycloud.net/blog blog.

They will be steering discussion with our panel of five eminent IP professionals: Malcom Meeks, Principal, IP Licencing Attorney; Andrea Ryder, Head of Licencing, Lego Group; Nikolai Bisgaard, VP IPR, GNResound; Stephane Hedarchet, Senior IP Counsel, GE Healthcare; and Jonas Anderson, Director of Licencing, Europe Eletcrolux.

Sign up for the webinar:http://www.legaliqonline.com/legal2/webinars/monetizing-intangible-....

Media contact: Helen Winsor, +44 (0) 20 7368 9425, Helen.Winsor@iqpc.co.uk or visit http://www.nordicipr.com/webinar_pr

Press are invited to attend the 10th Annual Nordic IPR Forum. If you would like a complimentary press pass, please email Nishkala Thiru at Nishkala.Thiru@iqpc.co.uk

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Tags: Intangible assets, brand value, intellectual property, webinar

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