In the world of patent information, it is typical to find organizations employing either the free, or premium, business model, but unusual to see a company going the freemium route. PatentInspiration an online patent search and analysis tool, created by AULIVE Software NV, has taken this approach. Freemium services provide a nice way for new users to get accustomed to a service, and determine its value, before deciding whether they want to spend money on additional features. In the case of PatentInspiration, the premium features, especially the link and connection visualizations, look as if they could be valuable to users beyond what they can accomplish with the free version. It is also interesting to see new ideas on offering services, borrowed from main-stream, wide-spread applications in the wider SaaS environment, being applied to the patent information space.